I work with a lot of businesses and one of the things I ask the owners is how they get the majority of their customers. The most popular answer is the Yellow Pages, followed by Newspaper and then Radio. So I then ask these owners how this recent brush with recession has affected their business. The answers are a little scary!
To prevent businesses from suffocating whenever the economy takes a downward trend, I recommend that they check to make sure that they do not make these 3 mistakes:
- Not actively promoting their business online – some have websites, but not very many are promoting their businesses. With the right activities, they can easily see extra visitors to their website and as a result more customers coming through their doors.
- Not using video or audio to drive more interest in their business and get people into the business or visit the website!
- Not taking advantage of social media for building awareness of their business!
If your business has a website and you are committing these mistakes, you might as well not even have the website. A website by itself does not help you get traffic neither online nor offline, you need to be using the methods that work to develop a following of new prospects who will want to know more about you from your website and eventually to your door!
What Can You Do About It?
Video is one of the best ways to tell more people about you. If you have a few minutes, you can discuss on camera some aspect of your business, like if you sell cameras, you might teach one aspect of photography on a short video and place it on YouTube with a link pointing back to your site. You can submit that video to other video sites, so that more people can be exposed to your message.
I recommend you create an information product you can sell and one you can give away online to people who visit your site. You can make a CD with a collection of the videos about the best ways to take pictures and give it to people who visit your store, or you use a fulfillment house to handle to processing of getting the CD’s out to your customers.
You also should be creating a Myspace, Youtube and Facebook profile with your business name on it and keep people updated about what is going on in your neighborhood. Tell your prospects to sign up for your profiles. Maybe you can even offer online only specials that your online friends can get so that they have an incentive to get on your friend list!
Put A Professional Voice On Your Website
I just finished talking to Todd Gross and he told me more about this new program he is offering in the next couple weeks. You probably already know that Todd is a professional speaker on television as a weatherman and his presale videos that he lets people use to presell some of the best affiliate products on the web! He has decided to allow 50 people buy his services where he will create a voice over for your website to help give you the credibility that you need!
ourwiz.com/professional-voice-over
You can’t get this now, but you can get on the waiting list so that when Todd is ready to take on new customers, you can be one of the first to find out about it. You really need to do this right away, because Todd will be deciding whether he is ever going to offer this again based on the number of people who sign up for the notification list. So even if you are still uncertain, it is a good idea to get on the notification list so that when Todd announces that he is ready to take on his 50 clients, you have a chance!
ourwiz.com/professional-voice-over
Have an amazing day!
Micheal Savoie
PS – The guys from Day Job Killer and Google Assassin have completed their $60,000 software project designed to save their students 75% of the adwords campaign costs for getting affiliate products out for sale! Their product is called Google Nemesis because it is the archenemy of Google for yanking 75% of their revenue right out of their clutches! I suspect that a lot of people will be emailing you about this, and for good reason. This is an exciting product for those of us who can’t get an adwords campaign to a profitable conclusion to save our lives!
You can expect the video to be available this weekend, I think it is going to be on Sunday…
If you want to be alerted the instant the video and then the product is available, sign up for the Google Nemesis Alert:
ourwiz.com/likes/Google-Nemesis/
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